Facebook has ranked Nigerian and Kenya top among the countries in Africa as the number one frontier-market for the medium in terms of mobiles to like, share and upload content on the social network.
Nigeria has monthly users of 15 million on Facebook and following behind is Kenya by 4.5 million Facebook users a month
The numbers, the first Facebook has published show the two nations as important entry points on a continent of nearly one billion people.
“Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication,” said Nunu Ntshingila, Facebook’s head of Africa, in a statement.
“Facebook said its active user population in Africa grew 20 percent to 120 million in June from 100 million in September last year. A large portion of these users were in North Africa.”
“Nigeria had 15 million monthly active users as of June 30 this year, all of them using mobiles to like, share and upload content on the social network. In Kenya, 95 percent of the 4.5 million monthly active users did so via mobiles”
“Facebook has nearly 20 million users in major African markets – statistics released by the social network shows that majority of its users access their profiles via a mobile devices.”
Facebook opened its first African office in Johannesburg in June as the continent’s growing population and relatively low levels of internet access presents a large untapped market for the social network to earn advertising revenue.
South Africa has 12 million monthly active Facebook users and Facebook says with its strong advertising partnerships in Africa it would use the new office in Johannesburg to expand its business across the continent. Source: Vanguard